Kunming Century Golden Resources Shopping Mall Turns 17: Play to the Fullest for the Double Festival

Kunming Century Golden Resources Shopping Mall is about to kick off its 17th-anniversary celebration on September 25. Themed "Play to the Fullest", the festivities will run from September 25 to October 31, covering both the Mid-Autumn Festival and the National Day holiday. Don't want to squeeze into crowded tourist spots this holiday? Come here instead — from Chinese-style photo spots and childhood IP exhibitions to popular guest appearances, local delicacies and amazing deals, there's something new to enjoy every single day.

Chinese-style scenes meet Mid-Autumn magic: your go-to spot for holiday photos

Calling all photo lovers! On the first day of the Mid-Autumn holiday, the "Forbidden City-style red wall" photo spot will open at the sunken plaza and stay available until October 31. The crimson wall radiates classical charm — just stand in front of it and snap away for stunning Chinese-style shots. Whether you're here with your besties, your partner or your whole family, every photo will look amazing. Capture your Mid-Autumn moments and share them on WeChat Moments or Xiaohongshu to spread the festive cheer.

Over at Atrium B, the Mid-Autumn Magic Night · Moon-God Garden Fair brings intangible cultural heritage performances — shadow puppetry, Nuo opera and colorful magic tricks — right into the mall. You can soak up traditional folk arts while you shop.

On September 25, the anniversary opening day, three well-known Yunnan-based Hanfu influencers will parade through the mall: Zhou Yixing, the "Zanhua Lang" who carries a flower basket and makes friends through flowers; Tu Lingling, the beloved "Jizong Mushroom Princess"; and Jiang Yi, the "Potato Prince". Each brings their own unique style as they wander through the halls. You might just bump into your favorite — go say hi, snap a photo together, and you might even receive a little surprise from them. Popular guest Lu Xifan will also be on site to officially launch the anniversary celebration.

That evening, thousands of lanterns will glow at Tingfeng PARK and the water gallery on Level 1 of Hall C, turning the mall's night into a dreamlike scene. Strolling through the bustling urban mall with a lantern in hand, you'll feel like you've stepped away from the everyday hustle — every corner is a photo-worthy moment, every snapshot a one-of-a-kind Mid-Autumn memory.

Childhood IP's first-ever exhibition, with celebrations one after another

On October 1, the first-ever national exhibition of Comic Party lands in Atrium B. Familiar characters like A Shuai and Da Lian Mei step right out of the pages and stand in front of you. The exhibition recreates classic comic scenes and sets up interactive zones and fun experience areas — there's a new discovery at every turn, waiting for you to explore. For those born in the 80s and 90s, the days of chasing weekly comic updates come rushing back. Kids can meet their favorite cartoon characters up close and join in interactive games too.

The excitement doesn't stop there. Four popular guests — Kong Shuhang, Jiang Dongxu, Xin Xin Zong and Zhou Tongli — will take the stage at Atrium B one after another with live performances. The stage will shine, the audience will cheer, and you'll have the chance to interact on stage and take photos together. The 17th-anniversary birthday party kicks off simultaneously, with a giant cake to share — every bite is holiday sweetness. Then comes the balloon lottery rain, showering the venue with 10,000 gifts. Just reach out and catch your share of good luck — the whole scene will be buzzing, and everyone gets to join in the fun.

And the treats keep coming. From October 1 to 7, the mall launches the first-ever "Potato CITY" Food Festival at Entrance No. 6, Level 1 of Hall B, putting a fresh spin on Yunnan's favorite potato. Pan-fried, deep-fried, stir-fried, cold-tossed — every creative way of eating potato comes together here. Old Kunming locals come for the nostalgia, young people come for the novelty, and carb lovers simply won't be able to walk away. Grab a portion while you stroll — that's the perfect holiday vibe.

Eat, play and shop well — with amazing deals to take home

After all the fun, a wave of incredible deals awaits. The anniversary promotions are generous, covering voucher bundles, lucky draws, dining and retail — surprises around every corner.

From September 25 to October 7, surprise voucher bundles start from just 1 yuan, with additional discounts on top of brand sales. Stock up on vouchers in advance for a more relaxed shopping trip. Half-price lunch vouchers for dining are also available — perfect for weekday lunch breaks or holiday lunches, letting you enjoy a full meal at half the cost.

From October 1 to 3, the "Mad Grab Room" opens temporarily at Atrium B. Spend above the threshold to enter, rush in fast, and whatever you grab is yours to take home — it's all about speed and excitement.

From October 1 to 7, multiple retail brands offer gifts with purchase. Spend above the threshold and receive exquisite seafood products — the more you buy, the more you save.

The most anticipated event, "Eat and Win a Car", runs from September 22 to November 14. Simply dine at the 4F restaurant area to qualify for the lucky draw. Low threshold, plenty of chances — the next lucky person to drive a new car home might just be you.

17 years of heartfelt companionship, for a better holiday experience

Since opening in 2009, Kunming Century Golden Resources Shopping Mall has been accompanying Kunming residents for 17 years. Throughout these years, the mall has always put customer experience first. Hall A focuses on "Sports+", Hall B on "Trend+", and Hall C on "Life+", each with its own distinct character. The mall continues to introduce first-entry brands, trendy labels and local specialty merchants, constantly upgrading spaces, refining events and improving services — all so that every visitor can shop with ease, play with joy and buy with confidence.

This 17th-anniversary celebration has been carefully prepared at every step — from the Chinese-style red wall to the Mid-Autumn lantern fair, from the childhood IP's first exhibition to popular guest performances, from the Potato Food Festival to incredible deals. Everything is designed to deliver a heartfelt double-festival celebration for Kunming residents. Going forward, the mall will continue to uphold its philosophy of "Serving with Sincerity, Working with Dedication", building an age-inclusive consumption and leisure space, constantly refreshing brands, scenes and activities, and accompanying more people through one warm and lively holiday after another.

This double festival, come to Kunming Century Golden Resources Shopping Mall — and play to the fullest!